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This is a question I had in mind for very long. In fact, after all these Google Panda updates (including the recent Panda 3.4 minor update); the question gets higher importance. I believed in the fact that “forget the search engine bots and optimize your website just by keeping a user point of view”. According to me, a user optimized website would automatically comply with the search engine ranking factors as well. This was my thinking till yesterday, when I stumbled on of the best video answering sessions of Matt Cutts. I was really anticipating that Matt would be saying, focus on optimizing the site for user friendliness and the rest would follow. Well, I was wrong. Matt was answering to a question “Which is more important: search engine optimization (SEO) or end user optimization?” Watch the video to find the answerThe logic is simple. You need search engine optimization to get your website noticed and get visitors. End user optimization on the other hand is important to convert the incoming traffic into sales or make them stay on your website without bouncing. As Matt says, keep search engine optimization and end user optimization as aligned as possible. This is one point that we have been highlighting to the SEO world. Before planning SEO strategies or putting together SEO packages to promote your website, you need to make sure that your website is well optimized for end user experience. If not you would be wasting all the traffic driven through the SEO campaigns.
Let’s Get acquainted!!Linkedin - http://www.linkedin.com/in/genothampiFacebook - http://www.facebook.com/people/Geno-Thampi/1152875Twitter - http://twitter.com/#!/genothampiThough I have graduated as a mechanical engineer, my interests were always inclined towards modern computing and internet technologies. This led me to hone my skills in computing technology & the internet from very early on in my life.. Getting an opportunity to widen my knowledge across various sectors of the internet and search engine optimization at SubmitINme, I have been updating my knowledge base regularly. Standing true to my belief, that “Sharing is caring”, I publish all my findin .... more info
Let’s Get acquainted!!
Linkedin - http://www.linkedin.com/in/genothampiFacebook - http://www.facebook.com/people/Geno-Thampi/1152875Twitter - http://twitter.com/#!/genothampi
Though I have graduated as a mechanical engineer, my interests were always inclined towards modern computing and internet technologies. This led me to hone my skills in computing technology & the internet from very early on in my life.. Getting an opportunity to widen my knowledge across various sectors of the internet and search engine optimization at SubmitINme, I have been updating my knowledge base regularly. Standing true to my belief, that “Sharing is caring”, I publish all my findin ....
This video is a year old..
You are right John, it is obvious that the video is one year old. However, this advice from Matt Cutts is not about an algorithm change or any other variable factor. This concept is going to stay as long as there is search engine optimization.
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